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The Memory Orchard: Susan Alexandra’s Flagship Store

First, a walk on Hester Street through Chinatown on Manhattan’s Lower East Side, and then, fittingly, a turn onto Orchard Street.

The street name is suddenly fitting again because now – turning at that corner – the eye is immediately drawn to a larger-than-life glittering watermelon slice – beaded entirely of round, plastic faceted beads – in place of a traditional storefront blade sign.read more.

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